Highrise is the popular online CRM for small businesses made by 37Signals that helps SMEs organize the avalanche of information related to their customers and partners. It offers a straight-forward contact manager, the ability to create notes, provides tools for reminders, collaboration and follow-up. We’re very fond of everything 37signals and are avid Highrise users because of its emphasis on simplicity and ease-of-use.
More and more, business conversations are taking place across a huge variety of communication platforms, including professional but also personal channels. The number of small businesses actively using social media to attract new customers has doubled from 12 to 24% in the last year (Small Business Success Index, Feb 16, 2010). Today, it’s simply impossible to limit interactions to email only! Companies are increasingly using LinkedIn, Twitter, Facebook and other networks to promote their brand and products, and to manage relationships with existing customers.
So, we’re especially excited to announce that we’re adding Highrise Contacts to Silentale. It demonstrates our commitment to integrate with business solutions, and will provide professionals and small businesses with a unique tool to track their communications and relationships with prospects, customers and partners.
To add your Highrise Contacts, just go to your Connectors settings, click “Add” next to Highrise under the “Add a Connector” section on the right, and follow the setup instructions, or just click here to go directly there.
Then go to your People Book and click on your Highrise Contacts to see all the messages you’ve exchanged, across different communication channels. This way, you can instantly assess the level and nature of interaction you’ve had with someone, even if they were added in Highrise by one of your colleagues.
You can also see their profile information from any service where you’ve connected with them, like LinkedIn, Facebook or Twitter. It’s all there, centralized in Silentale and automatically updated.
Social CRM is booming, adding a new layer to enterprise communications, with Gartner predicting that 80% of 2010 growth in enterprise adoption of social networking tools will be driven by customer relationship management or CRM (Information Age, Feb 22, 2010). It’s therefore increasingly complicated to keep track of customer conversations, and what has been said about and by your company.
In this new world, we’re hoping the addition of Highrise Contacts to Silentale helps you save time when searching for crucial information relating to your business relationships across several sources.
Let us know what you think, share it with a tweet, and look for other new connectors (poll) coming soon!
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