If you think you’re already suffering from information overload, or feeling bombarded with emails, texts, instant messages, documents, pictures, videos, tweets, wall posts, blog comments… think again!

This week, there was a fascinating study published measuring & forecasting the huge amount of digital information created, copied and stored. It was the fourth update to IDC’s report The Digital Universe, sponsored by EMC, and had some pretty spectacular predictions that we just had to share.

Digital output has only been around since the 20th century, but we have globally already created 800 billion gigabytes, or 0.8 zettabytes (1 zettabyte = 1 trillion gigabytes). This is the equivalent of:

• a stack of DVDs reaching from the earth to the moon and back,
• all the information that could be stored on 75 billion 16 GB iPads (enough to fill Wembley stadium 41x),
• everyone on the planet tweeting constantly for 100 straight years.

The Guardian’s coverage has the biggest jaw-dropper: “By way of stark contrast between the output of present day humanity and its pre-digital predecessor, experts estimate that all human language used since the dawn of time would take up about 5,000 petabytes if stored in digital form, which is less than 1% of the digital content created since someone first switched on a computer.”

This is forecast to grow to 1.2 zettabytes in 2010, and to over 35 zettabytes by 2020… a whopping 44x the level of today in 10 short years.

In the meantime, Intel estimates that by 2015 the world will have 15 billion connected devices up from 5 billion now. And Ericsson predicts that mobile data traffic will grow more than 50 times compared with today’s.

Surprisingly, 70% of digital content is created by individuals vs. businesses: every time someone types an email, takes a digital photo, or sends a tweet, whether from home, work, or on the go.

And on top of it all, with the continued consumerization of the workplace, individuals will become more & more responsible for managing their own data. Yikes!

To cope with this Mount Everest of digital output, new tools will be required for:

• Search & Discovery: how will we ever find anything? We’ll need solutions to index and structure all this data, including metadata (or tags) to identify each piece of digital content, and make it easy to search and retrieve.
• Information Management: how do we know what to keep? We’ll need ways to classify and prioritze all this information, so we’ll know what’s important, how to quickly access the important stuff, and the ability to get rid of the rest.
• Storage: and where do we keep it all? More than 1/3 of all this digital content will be created, stored and manipulated in the Cloud, ie-available over a network, with pay-as-you-go billing, and end-user control.

This new digital era obviously raises incredible challenges but also creates unmatched opportunities. This is why Silentale is excited to help provide a solution to store and organize all your digital communications, so you can find and manage this part of your information overload more efficiently. Ambitious? Absolutely! Especially given the zillions messages we’re all going to apparently send & receive in the next 10 years.

So get ready….cuz here it comes!

As mentioned by Steve Reeves, two new terms are literally “exploding” in the social media sphere – Personal CRM and Social CRM.

You’ll find these concepts heavily discussed on Twitter and Linkedin, inspiring expert reports like the one published by the Altimeter Group.

And the world got even crazier when Gartner released a study presenting social media as a disruptive force in the CRM market and predicting over 80% growth in enterprise use of social networking tools, driven by customer engagement projects.

No wonder Erick Schonfeld included Social Media in TechCrunch Ten Technologies that will rock 2010…

But what exactly are Social CRM and Personal CRM?

Like Frédérique Garzon I think the concept is too immature to be generalized and precisely defined, altough I like Paul Greenberg’s tweetable definition “The company’s response to the customer’s control of the conversation”, which is vague enough to let everyone have their own interpretation.

Everything that more or less refers to the notion of dealing with customers, managing contacts and leads, having and listening to conversations, all on social media channels, can be considered as Social CRM.

As a result, new services are released every day, all of them claiming to be “social CRM” solutions although they address a great variety of requirements, as illustrated by Jeremy Owyang’s list of companies providing social CRM offerings. Jeremy identified not less than 8 different categories of social CRM companies! Needless to say it must be very very hard for social media rookies to pick which solution is for best them…

And the difference is…?

IMHO the difference  refers to the ultimate end-user: is the service used by just one individual to manage their personal relationships (Personal CRM), or by multiple users at a single organization on a shared network (Social CRM)? But even that is not totally satisfactory, as you can imagine some crossover between the two. There seems to be two segments arising in the marketplace today: one focused on servicing professionals and small teams/businesses, as opposed to the classic CRM vendors targeting larger organizations. But both are providing the ability to listen, monitor and engage contacts/customers on social networks, as well as other forms of communication. It will be interesting to see how the space shakes out and becomes further defined moving forward.

So, what is at stake?

Social/Personal CRM usage is meant to soar, due to a number of converging trends, and not only because of social media rising as a powerful acquisition, branding and support channel. Other accelerating factors are:

• Consumerization of technology: business applications are more affordable, easier to use, and to adopt.
• Increasing individual buy-in: in February, Gartner claimed that business-led social media initiatives had a greater chance of succeeding than those spearheaded by IT departments,  because the latter doesn’t currently have the right skill set in place to design and deliver such offerings, combined with a lack of suitable methodologies, technologies and tools to help them.
• Cloud and Mobility: personal data is now available on multiple devices: netbook, laptop, slate, tablet, phone, console, etc.
• People as a Platform: people have multiple profiles, and belong to formal as well as virtual groups.

But both providers and users of Social CRM need to be careful in their strategy: like Michael Maoz of Gartner says “Social CRM is more like marriage than dating”.

Very interesting changes in the way businesses interact with their customers, prospects and partners are happening, maybe even a fundamental shift from a “transaction” to a “relationship” approach. Looking forward to seeing how all this plays out.

“The human brain has an enormous capacity to process information, but is distracted from being constantly bombarded by all your senses all at once. Every second, the eye’s retina sends ten one-million point images. At the same time, your ear drums pass sound information real-time at higher-than-CD quality. If a normal higher-end computer was fed with the information from a human’s 5 senses constantly, and asked to process and react to them, the computer would overload from too much information because it can’t react as fast as the brain could.”
- Extract from Man vs Machine, CVB.net, Thinkquest

However, because the brain is overloaded with all this sensory data, as well as having to direct all your bodily functions like breathing, pumping blood, walking down the street…it’s distracted just a bit when it comes to processing other information. Throughout the digital age, there has been a trend towards aggregating or consolidating information, to make it easier for us mere mortals to avoid being lost in the overwhelming amount of information flying at us every day.

Since the 90s, there seem to have been the following phases of aggregation on the internet:

1. Search
   Starting with “Jerry and David’s Guide to the World Wide Web” which hand-selected the best web-sites and grouped them into categories, right up to Google’s algorithmic ranking, Search categorization has been critical for users to find what they need. And now, the web has become so rich and complex, that virtually every site and service has its own vertical search (Twitter, The New York Times etc), and search alone is not enough: rankings, tagging, bookmarking, and other methods of filtering are required.
2. eCommerce
   The net allowed consumers to buy products direct, without the pain and aggravation of having to physically visit a store, but at the same time the choice became overwhelming. Shopping “portals” like Amazon, Kelkoo, Expedia and eBay sprang up to compile goods and services by category, providing a virtually exhaustive selection of items. These marketplaces further evolved to include comprehensive product information, reviews, pricing comparisons and discounts, and to allow small businesses and individuals to add their offerings to their online malls.
3. Content
   As the amount of news, photos, music and video expanded exponentially online, sites or services that syndicated and organized this content became increasingly useful and popular, including Yahoo! News, Flickr, iTunes and YouTube. And users are now able to setup personalized pages that combine the best of their favorite feeds to get an overall snapshot of what’s happening in the world. Examples include iGoogle, NetVibes, plus Goojet and Viigo for mobile.
4. Lifestreaming
   Now that social media is the second highest category for time spent online, tripling in 1 year, there is an urgent need for sites that consolidate updates from all your friends and contacts without having to go check several sources, and to update your own networks from one place. FriendFeed, cliqset and ping.fm have started to fill the gap. In addition, as some services like Twitter have taken off, there are new services to help organize the volume of data flowing through them, like Tweetdeck, Seesmic, and of course the just launched…Twitter lists.

   And now, there seems to be a new wave of aggregation:

5. Communication
   There are a lot of buzz words currently flying around to describe this, including ‘enhanced inbox’ and ‘unified messaging’. But the idea is to consolidate all of someone’s communications to make it easier to find your messages and contacts, and a bunch of startups are springing up to attack this space. Some are to trying to work within existing email to add additional messaging/info like Xobni and Gist. And the other subcategory is focused on combining all of your communication services and social networks, like Threadsy, Raindrop…and of course, Silentale.

In the past, the winners in the aggregation game have been the players that have provided the best service in terms of both quantity and quality, with the largest number of feeds (including the most popular sources of content), plus the best presentation and usability of those feeds, and tools/functionality around them. The most popular services are also open, allowing external development and easy access. It will be interesting to see which winners emerge in the Communication space for the aggregation of messages and contacts.

Flickr image by @jakekrohn

Last week, a friend of mine asked why someone would archive all their conversations. He said “I don’t want to save all my messages, what do I care about me texting “on my way home” to my wife?

Of course, not all messages are equal in value. A commercial exchange is certainly worth a lot more than a powerpoint about why men and women are inherently different (I just received this one).

But you can’t really tell which message is worthwhile to you… until you lose one! Danger/Sidekick users learned it the hard way. Thankfully, after a few days of screams and complaints by users to Microsoft, they were notified that most of their data may be recoverable. I guess that in the next few weeks, they will be actively looking for means to backup their communications.

It’s like in real life: it’s only when you miss something that you realize how important it was to you.

And to me, there are no disposable messages. Even the smallest one carries information that could become, in time, extremely valuable. For instance, you may archive a long chain of business emails while discarding a short hello from a friend and only realize later on that your friend’s message is the only piece of communication containing the address of another friend.

Besides content and attachments, everything may become valuable: it can be a name, an address, the time the message was sent, etc. and this doesn’t even address other aspects like legal purposes, where a simple email or text can be presented as an evidence.

But we manage so much data —1 Yootabyte according to Mike Butcher — on so many channels and devices… How can we keep everything? And most of all, how can we find, in this welter of archives, the exact piece of information we need?

It becomes more and more tedious to backup any single one of our accounts and run vertical searches to detect a specific name or reference. No wonder a survey we conducted in April’09 with GMI* found that more than 75% of connected users are afraid of losing or had previously experienced the loss of a message, a contact or an attachment.

This is exactly where Silentale comes in: capture every piece of a conversation, even the most insignificant one. And build a comprehensive and searchable archive, where you can locate whatever you want… in just a few clicks.

So then, there is no need to care about whether we should keep a message or not for future use, we got ‘em all!

* Silentale online survey conducted in April 2009 by GMI Market Research on 1,080 respondents in the United-States, UK, Brazil, France and the Netherlands

On Monday, the WSJ published an article proclaiming the end of the email era:

“Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.”

Following my comment on the WSJ article, I wanted to further develop here my interpretation of email losing out to social networking.

The shift described by WSJ is pretty similar to what has happened with traditional mail over the last decade. Email has almost completely taken over personal correspondence (letters, postcards) and in the last few years, it’s even started replacing paper invoices and statements. As a result, our physical mailboxes remain only occasionally used for wedding announcements and registered letters, and are (most of the time) stuffed with paper junk mail.

Real-time and social communication will certainly follow the same process, eating up quickly the personal and “spontaneous” part of email communication. Email is already “passé” for Generation Y and Z who find it “unfashionable and outdated”. Boston College even stopped distributing e-mail addresses to incoming freshmen.

But three core characteristics of email should prevent its total cannibalization by social networks: it is traceable, “non alterable” and archivable, which is not the case for many social network messaging systems. As a result, I don’t see electronic invoices or serious documents transiting through Facebook, or even through Wave, where any of your contacts could modify them.

And then, there is spam… it will continue to occupy more space: just as email did not manage to make paper ads disappear from our physical mailboxes, Twitter and Facebook are a new playground for bulk marketers. Needless to say, it will become even harder to rise above the noise when you will have to deal with five or six different channels.

I agree with the WSJ though when they say that this shift toward social media promises to “profoundly rewrite the way we communicate”. What I foresee is that people will segment their communications across different media, according to their nature (personal vs. business, real-time  vs. asynchronous).

Maybe the surprisingly flattening stats of Facebook and Twitter in September are already a sign of users getting more picky about the channels they want to use. In the abundance of accounts and profiles, email will probably remain a “core or standard communication vehicule“. Think about it: even if students gave up email for communicating with their peers, they will still need it to shop online.

So in the end, we will communicate on several different channels, through several different devices. This will bring further efficiency as we will be using the tool best suited to our conversation, but it will also create new challenges as the quest for information, and just keeping track of all your contacts and communications, will become harder than ever in this fragmented environment.

This is why I am deeply convinced that Silentale, when building a searchable archive of all your digital conversations and contacts, is addressing a crucial and very fast growing need.

Picking an appropriate name for a startup is always tricky. We want to be original and fun, but above all, we need to be readable and memorable at first sight, especially since we aren’t Coca Cola and won’t have a 360° worldwide brand campaign!

Rules of thumb

Although not recent, the “rules of thumb” listed by Dharmesh Shah in his “startup name game” are still relevant:

1. The name should have unambiguous spelling

2. The name should be relatively short

3. The “.com” domain names should be available

4. The trademark should be available

5. The name should be somewhat descriptive of what the company does

6. The name should be easy to remember and convey some kind of clear “mental image”

“Silentale” is pretty good with rules #1 to 4: it is spelled as pronounced, it’s relatively short, it comes with a .com domain and it’s free of trademark.

But what about rules #5 & 6? What exactly does “Silentale” mean??? A lot of you have asked us that, so we thought we’d better spell it out!

Breaking down Silentale

Basically “Silentale” can be broken down into 2 parts: “Silent” + “tale”.

 
The “Silent” part of our name represents the fact that the service works automatically and quietly in the background, archiving and indexing all your messages and contacts, without you having to do anything or change your behaviour.

“Tale” highlights the fact that we present all of your conversations in a useful way so that you can piece together what you’ve discussed and with who.

Of course, this is our explanation and you’re free to have your own interpretation, like Digital Doctor, commenting on the “Inglorious Beta’rds” post:

Let us know what you think of the “Silentale” name!